MATTER OF SKIN CARETAHMINEH MOJTAHED BIDABADI
Working for foreign brands has always been hard work and at the same time very attractive for me. I had experience working with foreigners before, but this time it was a little different.
Ellaro is a French skin care brand that helps to improve the skin and has always been approved by dermatologists.
The product design is very beautiful and its attractiveness in stores and pharmacies is very impressive, but it did not have attractive environmental advertisements, so it was less seen or was not in the place it should have been.
When I accepted the order for these works, I paid a lot of attention to the brand identity as a foreign brand. The fact that Ellaro is advertised as a skin care product should convey many things. Advertising for health and wellness issues is always under the microscope, which takes into account many cases. The public sees it and judges whether it is right or wrong. They compare their knowledge with advertising images and accept it when they feel it is in line with general knowledge.
After submitting several etudes in each project, the items were mentioned by the ordering team, including several doctors, and after the requested changes, the works were published. The general impression of the designs was so good that the previous face of this very successful brand became more visible.
Advertising designs should show the purpose of the advertisement well, apart from being beautiful.