Three Flags FlowerTAHMINEH MOJTAHED BIDABADI
Setar ( 3Tar) or three flags flower
Saffron is a souvenir of Iran and one of the most important pillars of world cuisine and has always been of special importance among the people. This product is also very important among the people in Iran and the type of presentation in the market is of special importance.
I received an order to design the Setar Saffron logo from an important manufacturer and exporter, and to do the logo design, very small and large points have been paid attention to. To design the logo, many etudes were made and all competitors were carefully observed. There are brands in Iran that have been working in this field for many years and do not benefit from having a suitable concept logo and are satisfied with a very simple writing form away from any visual creativity.
In the traditional market of Mashhad, when you walk, you see all kinds of designs to introduce this product, all of which are trying to be seen, and all of them are looking to sell more. To design this, I decided to travel to this market to see everything up close and feel the competition.
I did not want the Setar Saffron logo design to go like what is common in the Iranian market and be repetitive and meaningless, so I considered many things and went many ways to get to the original form of the product and the idea that the product itself for the logo form It occurred to me that it was welcomed by the esteemed customer and was finalized.
The product itself was also used to select the color. The light purple color is derived from flowers and the orange-red color is adapted from the color of saffron flower flags. These colors are also used in the packaging of the saffron product, which can be presented in another story.