ELAY THE PINK LOVERTAHMINEH MOJTAHED BIDABADI
Wow, you don’t know how much I love sweets and desserts and how attractive they have always been to me. So much so that maybe I can stay in a bakery for a long time and maybe I will fight with myself and not buy or eat anything, but I like being in that space. I remember when I was a university student, there was a bakery in the square, and I said that one day I would buy this bakery! I didn’t buy it, but I worked for some of its good European brands. One of which is the Holland brand Elay.
This brand, which started working as a home aromatic kitchen, is now one of the most popular brands in Holland. The owner of the brand is a Turkish woman and the name of the brand is taken from the Turkish language, she loves beauty, happy colors and fantasy forms. In fact, this brand is designed based on the character of this lady.
A person who is very interested in bright and pink colors and is fascinated by butterflies. It was interesting that in my first contact with him, I noticed his fantasy character and since I had similar fantasies myself, I seized the opportunity to perform a similar atmosphere.
The logo, which is a typography, is combined with a simple butterfly that expresses the sadness that is now only a memory. From this collection, I also designed the packaging and tools needed for the store, which I will mention in the next posts.
Be sweet like Elay.
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